First Published: July 24, 2009; Last Updated: Thursday, March 4, 2021.
Google may be a synonym for search, but it’s not restricted to that feature alone. If you are not a tech-savvy person then chances are that you are unaware about majority of Google’s products and services.
Anyway, how many Google products and services do you use? The common answers will be Gmail, Google Drive, Google Maps, Google Chrome, YouTube, or an Android. But Google is well beyond that.
Over 3 billion Google Searches per day. Over 1 billion YouTube users. Over 1 billion Gmail users. Over 1 billion Chrome users. Over 1 billion Maps users. Over 1 billion Google Photos users. Over 2 billion Android users. Over 1 billion Google Play Store users. Over $1 trillion market capitalization. That’s the stats of Google.
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If content marketing is all about creating and sharing your own content then content curation is all about finding, organizing, and sharing great content. Content curators aggregate interesting content from across the web about topics that they’re passionate about.
Today, Content Curation is as important as content marketing as it’s a great way to improve the user experience of your website and/or brand. Moreover, content marketing is not easy as creating high quality content is expensive and takes a lot of effort and time.
Read: Forget Content Marketing, Let’s Focus On Content Curation
Content Curation is not something that can be automated because no computer algorithm can find exactly what your users want. So it’s your job to find interesting content what you think will be of interest to your readers.
Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of your backlinks.
Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, after Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.
I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).
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