The Great Link Building Handbook – 101+ Resources, Tips, Strategies & Tools

Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of your backlinks.

Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, after Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.

I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).

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101+ Resources, Tips, Strategies & Tools

So here are over 101 link building resources, tips, strategies, and tools to supercharge your Search Engine Optimization (SEO) efforts. It’s your ultimate guide to link building covering almost all aspects of link building – Basics, Tips, Content Marketing, Email Outreach, Guest Blogging, Case Studies, and Strategies.

Link Building Guides

If you’re looking for a one-stop link building guide then I recommend the following resources. It’s very useful as it covers almost all the aspects of link building in an organized way.

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Link Building Basics

Link Auditing

Link Building Strategies: Basic

Link Building Strategies: Advanced

If you’re looking for link building ideas and strategies then look no further as the following resources have listed almost all the link building tactics that exist today.

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Guest Blogging

Link Building Case Studies

Here I’ve featured some interesting link building case studies and experiments so that you can use the same strategy for your website.

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Link Building Blogs & Forums

Search Engine Optimization (SEO) is changing and so are link building strategies. If you follow a dozen of link building blogs then you’ll learn a new link building tactic everyday. The following blogs and forums will give you the latest link building news, tips, and ideas.

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Link Building Tools

Here you will find some of the best link building tools that you’ll ever need recommended by several link building experts. You may not need all the listed tools but it’s worth to try all of them so that you’ll know exactly what each tool does for you.

Ahrefs (Freemium) – a powerful tool for checking links.
SEMrush (Freemium)– a powerful SEO suite.
Moz Link Explorer (Freemium) – a search engine for links.
Majestic SEO (Freemium) – shows inbound link and site summary data.
WebMeUp (Free) – a free backlink analyzer.
Open Link Profiler (Free) – see the freshest backlinks.
GroupHigh (Premium) – to quickly find any Influencer or blogger’s contact information.
Link Prospector (Freemium) – to uncover the links that will improve your rankings.
MozBar (Free) – an SEO browser toolbar for Chrome & Firefox.
MozPro (Premium) – a premium SEO tool.
Raven Tools (Premium) – another premium SEO tool.
BuzzStream (Freemium) – makes link building simple and easier.
Wordtracker (Premium) – to find quality link prospects.
SEMrush (Freemium) – a premium competitor analysis tool.
Alexa (Freemium) – get quick site metrics of any domain name.
Link Research Tools (Premium) – a premium SEO tool.
Monitor Backlinks (Premium) – to check the good and bad backlinks for you and the competition.
BuzzSumo (Free) – analyze what content performs best for any topic or competitor.
NinjaOutreach (Premium) – to find Instagram and YouTube influencers.
Hunter (Freemium) – lets you find email addresses and connect with the people that matter for your business.
Ontolo (Premium) – to improve your content marketing and link building campaigns.
cognitiveSEO (Premium) – a premium SEO tool.
ScrapeBox (Premium) – a link harvesting tool.
Screaming Frog SEO Spider Tool (Freemium) – a desktop tool to SEO audit your website.
JustReachOut (Premium) – to find and pitch relevant journalists daily all on your own.
Pitchbox (Premium) – for influencer outreach & link building.
Linkody (Premium) – to track your link building campaigns.
URL Profiler (Premium) – a desktop content and link auditing software.
SEO SpyGlass (Freemium) – a desktop tool to spy your competition.
Google Search Console(Free) – get insights about your pages’ visibility on Google.
Microsoft Bing Webmaster Tools (Free) – get insights about your pages’ visibility on Bing.
Google Analytics (Free) – to analyze your website’s traffic and traffic sources.
Google Ads Keyword Planner (Free) – to find great keyword ideas.

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Closing Thoughts

Have I missed your favorite link building resource? If so, do let me know and I will be happy to list it.

Happy Link Building! 🙂

First Published: May 2, 2014; Last Updated: Sunday, February 14, 2021.

The Great Link Building Handbook – 101+ Resources, Tips, Strategies & Tools