The Great YouTube Marketing Handbook

Videos are the future of content marketing. And YouTube has the most extensive video library on the planet. Over 500 hours of video are uploaded every single minute on YouTube, and it attracts billions of people every single month.

YouTube is not just a video sharing platform. It’s the world’s second largest search engine and the second most visited website (after Google). And that’s not all. YouTube is also the second most popular social network (after Facebook) with almost 2 billion users.

We users watch over 1 billion hours of YouTube videos every single day, and it’s more than Facebook + Netflix combined. Seventy percent of YouTube videos come from a mobile devices. 93% of the most-watched videos were music videos.

One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. — HubSpot

If you are still not convinced about video marketing (or rather YouTube Marketing) then this infographic is the answer.

So first things first.

What is Video Marketing?

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. — HubSpot

101+ YouTube Marketing Resources, Tips, Strategies & Tools

The purpose of this YouTube Marketing handbook is to curate some of the best video marketing resources for you. And if you are also looking for more digital marketing resources then check out all my handbooks. So here is the comprehensive list of YouTube Marketing (and Video Marketing) resources that I have collected over the past many, many months.

YouTube Guides

YouTube Content Strategy

YouTube SEO

How To Get More Subscribers

Tips

Make Money

On YouTube (Quick Reference)

YouTube Partner Program — The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and features.
YouTube BrandConnect — A platform for Creators and Brands to collaborate.
YouTube Creators — The official home for creator resources and benefits available to help you make great videos, find your audience, and grow your channel on YouTube.
YouTube Creator Academy — Grow your channel now with free online courses.
YouTube Premieres — YouTube Premieres lets you and your viewers watch and experience a new video together.
Community Posts — Creators with access to the Community posts can interact with viewers using rich media. Community posts can include polls, GIFs, text, images, and video. Community posts can give you more reach on YouTube and greater engagement with your audience.
YouTube Advanced Settings — Set up YouTube exactly how you want it.
YouTube Channel Settings — Use the Channel dashboard to get an overview of recent activity on your channel, and learn what’s new and interesting on YouTube.
YouTube Live Stream — Live streaming lets you engage with your audience in real time with a video feed, chat, and more.

YouTube Marketing For Business

Recording, Video Making & Editing Tools

Camtasia (Paid) — Camtasia is an all-in-one screen recorder and video editor to create video tutorials and other instructional videos.
Wondershare Filmora (Paid) — Wondershare Filmora is a simple video editor that empowers your stories, download the latest version X to transform precious moments into stunning videos for sharing anywhere.
Adobe Premiere Pro (Paid) — Premiere Pro is the industry-leading video editing software for film, TV and the web.
iMovie — iMovie is a free video editing software by Apple for Mac, iPhone, and iPad.
InVideo — InVideo is a video creator that offers a user-friendly interface, a wide range of templates, and robust editing features to streamline video production and storytelling.
KineMaster — KineMaster is an easy-to-use, full-featured mobile video editor loaded with powerful tools.
Pixlr — Lets you edit photos right in your browser for free.
Screencast-O-Matic — An online screen Recorder & video editor.
VideoScribe — VideoScribe is software for creating whiteboard animations automatically.
Vyond — Create videos for your business with Vyond’s animation software tool.
Powtoon — Create unique and beautiful videos and presentations easily with Powtoon.
Animoto — Create and share videos for free with Animoto’s video maker. Combine your photos and video clips with music to make professional videos that’ll impress.
Wideo — Create professional animated videos for your marketing campaigns in minutes. Make explainer videos, product presentation videos, promo videos and more.
Biteable — Make standout videos in a snap with the Biteable video maker.
Headliner— Promote your podcast, radio show or blog with video.
Cameleon Live — Live streaming software for Mac, Windows, iPhone, and iPad.
Repurpose — Repurpose.io is an easy-to-use automation platform that will grow your online presence
without you spending hours publishing to multiple platforms.
Animoto — Create and share videos for free with Animoto’s video maker. Combine your photos and video clips with music to make professional videos that’ll impress.
Trint — Trint’s AI powered audio transcription software quickly converts audio & video files to text. Transcribe, edit, share and collaborate to unleash your team’s productivity.
Canva — Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.

YouTube Tools

Here is a list of over twenty essential social media tools (they are either free or freemium!) to streamline your social media marketing campaigns.

YouTube Studio — YouTube Studio is the home for creators. You can manage your presence, grow your channel, interact with your audience, and make money all in one place.
Open Broadcaster Software — OBS (Open Broadcaster Software) is free and open source software for video recording and live streaming.
Youtube DataViewer — YouTube Data Viewer is a simple tool to extract hidden data from videos hosted on YouTube.
YouTube Ads — Help accelerate your channel’s growth with an effective advertising strategy.
YouTube Select — YouTube’s premium advertising program.
Ahrefs YouTube Keyword Tool —See search volumes for any keyword on YouTube for 229 countries.
YouTube Keyword Tool — Get list of popular video tags and hashtags in real-time.
YouTube Tag Generator — Grow your YouTube channel by creating videos targeting the right tags.
TubeBuddy — TubeBuddy is a free YouTube channel management and video optimization toolkit.
SocialBlade — Social Blade gives all users access to our public database which, using advanced technology, is able to provide you with global analytics for any content creator, live streamer, or brand.
Woobox Youtube Page Tabs — Display YouTube videos and channels on a Facebook Page Tab.
vidIQ — vidIQ helps you acquire the tools and knowledge needed to grow your audience faster on YouTube and beyond.
SendFox — Grow your audience with email campaigns, automations, and landing pages that integrate your content.
NoxInfluencer — Helps you to estimate the earnings of any YouTube Channel in an easy way.
Google Trends — Check out what’s popular on Google and YouTube.

Premium Tools

Viral Content Bee — Increase your traffic by 200% by putting your content in front of eager social media influencers!
KeywordTool.io — Find great keywords using YouTube autocomplete.
Vidooly — Vidooly is an online video analytics & marketing company that provides video analytics tool & video marketing services to content creators, advertisers & media companies.
Hootsuite for YouTube — Easily schedule and share YouTube videos across all your social networks right from Hootsuite.
Keywords Everywhere — The best tool for keyword research.
Agorapulse — An easy to use social media management software that allows you to drive engagement and build authentic relationships on one platform.
BuzzSumo — Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.
CoSchedule Marketing Suite — A family of agile marketing tools that will help you stay focused, deliver projects on time, and make your team happy.
Tubics — Tubics gives you data-driven ideas for YouTube videos that get you views and brand awareness in your niche.
Brand24 — Get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.
Wistia — Video marketing software for business.
Unbox Social — Empower your social media with meaningful data-based decisions with Unbox Social.

Closing Thoughts

Now you have almost all the YouTube marketing resources that you will ever need. I’m pretty sure that once you have gone through the above resources you will learn a lot of YouTube marketing strategies, and find a ton of tips and tricks that you will want to put into practice.

I was NEVER a fan of video content and I always preferred blog posts over YouTube. The reason was pretty simple. When you’re searching for a tutorial on YouTube, you may have to watch multiple videos to find what you’re looking for. Thanks to misleading titles, thumbnails, and click-baits.

On the flip side, when you’re searching for a tutorial on Google, you can always open multiple web pages at the same time and close all the irrelevant ones after scanning them.

But that’s just me. When it comes to the bigger audience, they prefer video content over text. It took me years to realize this transition, and that’s why I started my first YouTube Channel (in my native language) only in 2018. Now I’m happy that I did because I learned so much about YouTube Branding, YouTube SEO, YouTube Click-baits, YouTube Marketing, and whatnot.

If I have missed your favorite YouTube marketing resource, or a tool, or an aspect of YouTube marketing, then feel free to contact me. I would gladly add it to the list (if I find it relevant and useful).

Happy Marketing! 🙂

What is Video Marketing?