The reason is pretty simple... if you are monetizing your website with the right affiliate program then it can make a lot of money with little effort (of course you need a content rich website with a handsome amount of targeted traffic).
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It's just that it takes some time to figure out what's converting and what's not. So first things first. Affiliate Programs & Affiliate Networks: What's What, And What's Not? Affiliate programs are also called associate programs and it's a deal between an advertiser and a publisher. For instance, if I've a created a software and is promoting and selling it via my blog then I can also generate additional income by inviting my blog readers to promote it in exchange for a commission. So let's say, if you referred a buyer for my newly created software product then I offer you a 50% commission (or 50% of the additional income that I have generated because of you). So if you refer more people to me then you make more income. That's why affiliate marketing is also known as performance marketing. And it's a win-win, right? Now if I have the resources then I can run an affiliate program by myself --- within my own blog or website --- and then it called an in-house affiliate program. But if I don't have the resources or don't want to manage it myself then I can sign up as an advertiser on an affiliate network.
