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Forget Content Marketing, Let’s Focus On Content Curation

Curate

A content curator is someone who aggregates content from across the web. They're not the ones who copy stuff from the Internet and repost the same on social media, blogs, etc. Content curators are passionate about what they share and hence they “curate” content before sharing by adding more information and value to it.

Content Curation is different from Content Creation because curators don’t generate any significant content by themselves. Their primary goal is to find interesting stuff and then re-publish the same by adding their own views about the content.

Don't Miss: 21 Content Curation Tools That You Never Thought You’d Need

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21 Content Curation Tools That You Never Thought You’d Need

Mac

If content marketing is all about creating and sharing your own content then content curation is all about finding, organizing, and sharing great content. Content curators aggregate interesting content from across the web about topics that they’re passionate about.

Today, Content Curation is as important as content marketing as it’s a great way to improve the user experience of your website and/or brand. Moreover, content marketing is not easy as creating high quality content is expensive and takes a lot of effort and time.

Read: Forget Content Marketing, Let’s Focus On Content Curation

Why Content Curation Matters?

Content Curation is not something that can be automated because no computer algorithm can find exactly what your users want. So it’s your job to find interesting content what you think will be of interest to your readers.

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The Great Link Building Handbook – 101+ Resources, Tips, Strategies & Tools

Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of your backlinks.

Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, after Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.

Link Building
Link Building

I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).

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Don't Miss: The Definitive Search Engine Optimization (SEO) Handbook

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The Great YouTube Marketing Handbook

Videos are the future of content marketing. And YouTube has the most extensive video library on the planet. Over 500 hours of video are uploaded every single minute on YouTube, and it attracts billions of people every single month. The Great YouTube Marketing Handbook YouTube is not just a video sharing platform. It's the world's second largest…

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11 Blogging Years. 11 Blogging Lessons. 11 Blogging Tips.

11 Blogging Years. 11 Blogging Lessons. 11 Blogging Tips. Note: This blog post is an updated version of 7 Blogging Years. 7 Blogging Lessons. 7 Blogging Tips. (published 4 years and 100 blog posts ago). Yes, that's right! It's the 11th Blogoversary of Minterest. I started Minterest (matrics360.com) as a personal finance blog in 2006, and later in August 2007, I started blogging about "Money, Internet, Investing" (yes, that was the first tagline of Minterest and now it's --- tech. marketing. mashups.). To be honest it was literally "Just another WordPress site" and I was simply rehashing topics that were of "My interest". But there was one thing... I was learning. And the transition from Blogger.com to WordPress.org is simply amazing.

Don't Miss: Blogger vs. WordPress: The Ultimate Comparison With Pros & Cons

I started creating blogs on Blogger.com back in 2004 and was treating it like a simple publishing tool. I guess the reason why it didn't impress or motivate me much was its inability to customize things the way I wanted. When I tried WordPress I liked almost all of its aspects and found out that I liked coding as well. Oh yeah, I'm a software engineer by education but it is not the coding that inspired me --- it's the magic in "technology". Thanks to Microsoft. Coming back... I'm going to feature here 11 blogging lessons and tips that I have... learned, realized, or experienced in one way or the other over the past many, many years.

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