A content curator is someone who aggregates content from across the web. They're not the ones who copy stuff from the Internet and repost the same on social media, blogs, etc. Content curators are passionate about what they share and hence they “curate” content before sharing by adding more information and value to it.
Content Curation is different from Content Creation because curators don’t generate any significant content by themselves. Their primary goal is to find interesting stuff and then re-publish the same by adding their own views about the content.
If content marketing is all about creating and sharing your own content then content curation is all about finding, organizing, and sharing great content. Content curators aggregate interesting content from across the web about topics that they’re passionate about.
Today, Content Curation is as important as content marketing as it’s a great way to improve the user experience of your website and/or brand. Moreover, content marketing is not easy as creating high quality content is expensive and takes a lot of effort and time.
Why Content Curation Matters?
Content Curation is not something that can be automated because no computer algorithm can find exactly what your users want. So it’s your job to find interesting content what you think will be of interest to your readers.
Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of your backlinks.
Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, after Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.
I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).
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