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How To Start A Food Blog (And Probably Make Money)

How To Start A Food Blog
How To Start A Food Blog (Step by Step)
I don't cook (and am not a foodie either!) However, I do manage a food blog (its technical aspects, SEO, and monetization) that belongs to my sister who is a big-time foodie. Apart from that, I also get a handful of emails from my readers who love cooking and who wants to get into food blogging. That is, they want to start a food blog and make money. Well, it's simple but not easy. You know why? Because anyone can start a food blog and all it takes is around $100 per year and few hours a day (to actually publish recipes). But that doesn't guarantee a single penny. Oh yeah, there are a ton of how to start a food blog and make money kind of tutorials on the web but the reality is that you're hardly going to make any money (at least for the first few months or even years) unless you already know what you need to know about food blogging and digital marketing. If you have already started a WordPress blog in the past then you have some edge, and if you are also willing to spend some money on marketing and promotion then you are even better placed to start a food blog than another beginner. Just beware that as a newbie food blogger no one is aware of your blog, no one might read and use your recipes. It will be just another food blog. Well, it's a start. A beginning. And yes, in time, you can make all the difference.

Don't Miss: 27 Things Before Starting A WordPress Blog

First things first.

So, What’s A Blog, Anyhow?

A blog is basically an online diary where our blog content (also known as blog posts or simply posts) are sorted chronologically – usually in a reverse chronological order. The act of updating a blog (with fresh content) is known as “blogging”. So how’s a blog different from a website? All blogs are websites but not all websites are blogs. Simple as that.

"Blog" is an abbreviated version of "weblog" that features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order. — WordPress

It’s super easy to create a free blog as there are tons of blogging platforms out there like Blogger, WordPress, Tumblr, Medium.comSquarespace (Premium), etc.

You can start a blog for FREE on any of those platforms so that you’ll get a blog like your-name.blogspot.com OR your-name.wordpress.com OR your-name.tumblr.com. In other words, you can’t get your-name.com for free from any of those platforms (unless you pay for it). Starting a blog on any of those platforms is simple and easy as it's just like updating status on your Facebook or Twitter – so it takes less than 10 minutes to actually create a free blog.

But I wouldn’t recommend any of the above platforms as in that case you technically don’t own the blog. Don’t believe me? Check out How Google Shuts Down Popular Blogger John Hempton After Publishing Controversial Post.

WordPress is web's favorite blogging platform. It’s a software that lets you create, manage and publish your content seamlessly. That’s why over 20% of the web or almost 50% of all blogs are powered by WordPress. WordPress has two flavors, namely: WordPress.com (the free hosted version — like example.wordpress.com) and WordPress.org (self-hosted version — like my blog).

WordPress.com is the hosted version of WordPress.org itself and is owned by Automattic (the company who created WordPress). Since it’s managed by Automattic, you don’t have to worry about upgrades, installation, security or maintenance.

WordPress.org is an open-source blogging software. So, anyone can download the WordPress software from WordPress.org and install on their website for FREE. And then you own it and you manage it. It’s limited only by your imagination (and tech chops) as there are thousands of themes, plugins, and widgets available to transform your WordPress site into almost anything that you can imagine.

Don't Miss: WordPress.com vs. WordPress.org: The Ultimate Comparison With Pros & Cons

When you sign up for a free WordPress.com account your blog address will look like your-username.wordpress.com and if you choose the self-hosted version of WordPress (that is, WordPress.org) then you can start your blog with a branded address like your-name.com.

So my aim is to help you set up a food blog on the world's most awesome blogging platform – WordPress.org.

And I'm going to assume that:
  • You want to start a self-hosted WordPress blog (that is, your own .com blog).
  • You do not want to start a free blog on Blogger.com or WordPress.com. Confused? Check out Blogger vs. WordPress and WordPress.com vs. WordPress.org.
  • You're willing to read a lot. I mean, A LOTT.
  • You understand that blogging is simple but not easy and it's NOT for everyone.
  • You've realized that you can’t ‘start’ a blog in 10 minutes.
  • You've researched competitors and have already figured out how to stand out.

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How To Start A WordPress Blog (Step by Step Screencasts)

How To Start A WordPress Blog (Step by Step Screencasts) You CAN'T start a WordPress blog in 10 minutes. And you can’t start a blog in 10 hours either. You know why? Because it takes countless hours to customize WordPress and make things look the way you want (unless you are a WordPress geek). And hey, I didn’t even count the actual time required to actually create content. That’s the real purpose of a blog, right? I have noticed several times that whenever I start a WordPress blog, I end up doing the same things over and over and over. So below are the steps that I personally follow when I start a new WordPress site. And no, it’s NOT another start a WordPress blog in 5 minutes kind of guide or video. Yes, I (and probably you) have seen a gazillion "How To Start A WordPress Blog In 5 Minutes" videos and tutorials. But the reality is that it doesn't work that way. Why? Because they’re all basically about how to buy a domain name (that is, a .com), web hosting plan (that is, your own server space where you can upload files), and install blogging software (that is, WordPress). Yes, that's all you can do in 5 minutes or even 10 minutes and it's far away from a perfect blog as there are a lot of other things that you must know and do.

Don't Miss: 27 Things Before Starting A WordPress Blog

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How To — Start A Food Blog — Setup Essential Blogging Tools

How To — Start A Food Blog — Setup Essential Blogging Tools Now that you have configured your food blog with all the essential WordPress plugins and have customized it as well, there's one last thing. You need blogging tools. There are hundreds of blogging tools on the web but you don't have to try all of them. I'm focusing only on 3 tools: Yoast SEO Plugin, Google Webmaster Tools, and Google Analytics. Everything else is optional and subjective as it entirely depends on your blogging/personal preferences.

Don't Miss: Over 101 Blogging Resources (Tools & Apps) I Can't Live Without

1. Yoast SEO

Yoast SEO is not exactly a blogging tool but a WordPress plugin. It’s the ultimate SEO plugin for WordPress that allows you to optimize almost all the SEO aspects of your WordPress site.

Some of the features offered by WordPress SEO plugin are:

  • It checks whether a page is search engine optimized or not.
  • It enables XML Sitemaps, Breadcrumbs, RSS Optimization.
  • It lets you edit your .htaccess and robots.txt file from within WordPress dashboard.
  • It allows you to no-follow or no-index pages.
  • It allows you to define a canonical URL.
  • It offers Facebook, Twitter, and Google+ integration.
  • It’s multi-site compatible.
  • …and many other features.

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How To — Start A Food Blog — Customize WordPress

How To — Start A Food Blog — Customize WordPress I have already imported the demo content (provided by the theme maker), personalized my WordPress settings, and installed and configured all the essential WordPress plugins. And the next step is to customize WordPress the way I want. The goal here is to create a WordPress site exactly as it is on the demo site. Prerequisites:
  • You have purchased a domain name and web hosting plan.
  • You have installed WordPress on your server.
  • You have purchased and installed Foodie Pro Theme + Genesis Framework on your WordPress site.
  • You have imported the demo content and widgets provided by Foodie Pro.
  • You have personalized your WordPress profile and settings.
  • You have installed and configured essential WordPress plugins on your WordPress site.
So let's get started!

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How To — Start A Food Blog — Install & Configure Essential WordPress Plugins

How To — Start A Food Blog — Install & Configure Essential WordPress Plugins Plugins extend the functionality of your WordPress site (just like we add new features and functions to a web browser like Google Chrome or Mozilla Firefox) with custom features. WordPress Plugins are independently developed by third-party developers across the world. There are over 40,000 plugins in the official WordPress Plugin Directory and you can install any of them using the plugin browser or the installer available in your WordPress dashboard. If you know what you want then you can use the Search to find it. Or, you can browse the Featured, Popular, Recommended, or Favorites (favorite plugins of a particular WordPress.org user) to get an idea of what’s possible.

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How To — Start A Food Blog — Change WordPress Profile & Settings

How To — Start A Food Blog — Add Users & Change WordPress Settings Now let's get to know the various settings and configuration of WordPress. The good thing is, most of them are set and forget kind of settings.

1. WordPress Users

“Users” lists all the existing users of your WordPress site. WordPress users can be Administrators, Editors Authors, Contributors, or Subscribers — depending upon the roles and permissions associated with each one. When you create new users, you can define their roles as well. Simply click the “Add New” submenu to create a new users and you can set their user roles, password, and email id when you do so. Here’s a quick glance of user roles:
  • Administrators have access to all administration features in the site and can manage other users as well.
  • Editors can write and publish their own posts as well as manage those of other users.
  • Authors can write and publish their own posts, and are able to upload files as well.
  • Contributors can write and manage their posts but cannot publish them or upload files.
  • Subscribers can only manage their own profiles in the system.

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How To — Start A Food Blog — Import WordPress Demo Content And Install & Configure Necessary WordPress Plugins

How To — Start A Food Blog — Import WordPress Demo Content I'm pretty sure that you buy a WordPress theme only because you loved its demo site. In other words, when you buy a WordPress theme you expect your website to look like its demo site, right? Well, it's not that easy. When you install a WordPress theme for the first time, it looks ugly because it doesn't have any content or images or menus or anything else. For instance, here is a preview of my food blog --- mKitchenette (that I have created to write this tutorial) --- before importing the demo content.
mKitchenette Preview (Before Importing Demo Content)
mKitchenette Preview (Before Importing Demo Content)
So let's get started and import all the demo content (provided by the theme maker).

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