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Forget Content Marketing, Let’s Focus On Content Curation

February 15, 2021@maheshone

Curate

A content curator is someone who aggregates content from across the web. They're not the ones who copy stuff from the Internet and repost the same on social media, blogs, etc. Content curators are passionate about what they share and hence they “curate” content before sharing by adding more information and value to it.

Content Curation is different from Content Creation because curators don’t generate any significant content by themselves. Their primary goal is to find interesting stuff and then re-publish the same by adding their own views about the content.

Don't Miss: 21 Content Curation Tools That You Never Thought You’d Need

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21 Content Curation Tools That You Never Thought You’d Need

February 15, 2021@maheshone

Mac

If content marketing is all about creating and sharing your own content then content curation is all about finding, organizing, and sharing great content. Content curators aggregate interesting content from across the web about topics that they’re passionate about.

Today, Content Curation is as important as content marketing as it’s a great way to improve the user experience of your website and/or brand. Moreover, content marketing is not easy as creating high quality content is expensive and takes a lot of effort and time.

Read: Forget Content Marketing, Let’s Focus On Content Curation

Why Content Curation Matters?

Content Curation is not something that can be automated because no computer algorithm can find exactly what your users want. So it’s your job to find interesting content what you think will be of interest to your readers.

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The Great Link Building Handbook – 101+ Resources, Tips, Strategies & Tools

February 14, 2021Handbooks, marketing.

Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of your backlinks.

Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, after Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.

Link Building
Link Building

I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).

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Don't Miss: The Definitive Search Engine Optimization (SEO) Handbook

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The Great Social Media Marketing Handbook — 101+ Resources, Tips, Guides & Tools

February 14, 2021Handbooks, marketing.
Social media has grown a lot over the past few years and is still exploding like never before. And that exactly is the reason why marketers are allocating more budget for search engine and social media marketing campaigns.
Social media marketing is the process of gaining website traffic or attention through social networks.
If you already have a strong SEO strategy then integrating social media with your existing campaigns will yield the best results.

101+ Social Media Resources, Tips, Strategies & Tools

The purpose of this social media handbook is to curate some of the best social media marketing resources for you. And if you are also looking for more internet marketing resources then check out my other marketing handbooks.
Social Media Marketing
Social Media Marketing
So, here is a list of some of the best social media resources --- for bloggers, marketers, and everyone else --- that I have collected over the past several months.

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The Great Email Marketing Handbook — 101+ Resources, Tips, Strategies & Tools

February 13, 2021Handbooks, marketing.
If you've been following Minterest for some time, you might have noticed that I haven't published any blog posts related to "Email Marketing" till date. The primary reason is that I do not have a newsletter... yet. In fact, I do not like email marketing, as I consider 90% of the email marketers are spamming (including the so-called marketing gurus).
Email Marketing
Email Marketing
But it's also true that email marketing is more important now than ever. It's like we live in a new era of Email Marketing 2.0. That exactly is the reason why your favorite blogs and websites are too keen to collect your email so that they can add you to their email list. Email is the best way to communicate directly with the customers because 91% of Internet users check their email at least once a day.
Email marketing moves the conversation about your business to a more personal environment – the in-box. — Copyblogger
Let's say you're a blogger and is starting a new business. So in that case you can send an email to all your readers and say about your new venture and can even offer something valuable that regular customers won't get.

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About Mahesh (@maheshone)
Hey there, I’m Mahesh Mohan (@maheshone) — Your friendly neighborhood blogger and an organic marketing evangelist. I write about tech, marketing, and everything in between that excites me.

Outside of that, I love to work with small businesses to help them get the most out of the web. And I’m equally passionate about the financial markets. Oh yeah, I also spend A LOT of time doing random things (check out 181 random facts about me).
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