The Great Digital Platform Creation Checklist 2023 (TL;DR)

First Published: June 24, 2021; Last Updated: Tuesday, February 21, 2023.

Digital marketing is an ever-evolving channel. What worked 20 years ago might not work today. For instance, 20 years ago, majority of the web traffic was desktop and today it’s mobile.

Text content dominated the internet until early 2000s and today it’s all about video. Needless to say, YouTube + Netflix accounts for over 50% of the web traffic worldwide.

Today, people spend more time on social media than anything else. That’s exactly why you need to level-up your digital strategies every few years.

The first step to ANY digital marketing campaign should be the creation of the necessary digital platform. It’s that platform which acts as the foundation for audience building and lead generation.

So here’s a quick recipe to create your essential digital platform. And it’s crafted primarily for those who do not already have any digital media presence. That said, it can be a good checklist for those who already have a strong digital media presence.

Digital Platform Creation Checklist : Quick Glance

1. 1. 1. 1. Business Blog
         2. Facebook Page
         3. Instagram Page
         4. YouTube Channel
         5. TikTok
         6. Twitter
         7. Pinterest
         8. LinkedIn
         9. Quora
         10. SlideShare
         11. Google My Business
         12. Clubhouse
         13. WhatsApp
         14. Telegram

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1. Business Blog

• Homepage : Meta Title (< 60 Characters) + Description (< 160 Characters)
• About Us (200 – 500 Words)
• Alternate Bio (< 50 Words)
• Alternate Bio (< 100 Words)
• 10 Pillar Blog Posts
• 10 How-To
• 10 Tips
• 10 Lists
• 10 FAQ
• 10 Infographics

2. Facebook Page

• Profile Picture (170 x 170 pixels to 2160 x 2160 pixels)
• Cover Photo (820 x 312 pixels on desktop ; 640 x  wide by 360 pixels on mobile)
• Page Description (Up to 255 Characters)
• Page Additional (Up to 50,000 Characters)
• Page Impressum (Up to 2,000 Characters)
• Page Products (Up to 2,000 Characters)
• Post Image (1,200 x 628 pixels)
• Post Image (Square)

3. Instagram Page

• Profile Picture (320 x 320 pixels to 1080 x 1080 pixels )
• Story Highlights Cover (2160 x 2160 pixels )
• Bio (150 Characters)
• Instagram Post: 1080 x 1080
• Instagram Landscape Photo (1080 X 608)
• Instagram Portrait (1080 x 1350)
• Story (1080 x 1920)

4. YouTube Channel

• Profile Picture (1080 x 1080 pixels to 2160 x 2160 pixels )
• Channel Art (2048 x 1152 pixels to 2560 x 1440 pixels)
• Bio (1,000 Characters)
• Thumbnail (1920 x 1080)

5. TikTok

• Profile Picture (200 x 200 pixels to 1080 x 1080 pixels)
• Bio (Up to 80 Characters)

6. Twitter

• Profile Picture (400 x 400 pixels to 1080 x 1080 pixels)
• Header (1500 x 500 pixels)
• Bio (160 Characters)
• Tweet Image (1200 x 675)

7. Pinterest

• Profile Picture (165 x 165 pixels to 1080 x 1080 pixels )
• Cover Image (800 x 450 pixels)
• Bio (160 Characters)

8. LinkedIn

• Profile Picture (300 x 300 pixels to 1080 x 1080 pixels)
• Cover Image (1128 x 191 pixels)
• Page Tagline (Up to 120 Characters)
• Page Description (Up to 2,000 Characters)
• Hashtags x 3
• Post Image (1200 x 627)

9. Quora

• Profile Picture (200 x 200 pixels to 1080 x 1080 pixels)
• Profile Credentials (Up to 60 Characters)
• Profile Details (No Limit)
• Space Icon (1080 x 1080 pixels)
• Space Cover Image (1000 x 200 pixels to 2000 x 400)
• Space Description (Up to 80 Characters)
• Space Details (No Limit)

10. SlideShare

• Profile Picture (96 x 96 pixels to 1080 x 1080 pixels)
• About (700 Characters)

11. Google My Business

• Logo (1080 x 1080 pixels to 2160 x 2160 pixels )
• Cover Photo (1024 x 576 pixels to 2120 x 1192 pixels)
• Business Description (Up to 750 Characters)
• Company Photos/Videos (Office Exterior, Office Interior, Team, Team At Work, Other Photos & Videos)
• Industry and/or Categories
• Products/Services
• Company Size
• Type of Incorporation
• Year Founded
• Address
• Working Hours
• Service Areas
• Specialities (E.g. Women-led company)
• 5 Unique Hashtags (Company. Core Product. Core Service. Unique Value. Random.)
• Email
• Phone Number
• Website
• Important Links

12. Clubhouse

• Profile Picture (1080 x 1080 pixels)
• Bio (No Limit)

13. WhatsApp

• Profile Picture (1080 x 1080 pixels)
• About (Up to 139 Characters)
• Business Description (Up to 512 Characters)

14. Telegram

• Profile Picture (1080 x 1080 pixels)
• Personal Bio (Up to 70 Characters)
• Channel Bio (Up to 255 Characters)

Your friendly neighborhood blogger,
— @maheshone