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13 Hotmail (Now Outlook) Tips & Tricks You Probably Don’t Know

Hotmail Logos: New & Old

Hotmail is your e-mail friend, right? And by now you probably know that Microsoft has rebranded Hotmail as (see the official blogpost here) in an effort to compete with Google Mail (Gmail). Hotmail was one of the first web-based email services and is still world's largest e-mail service with over 350 million users, according to comScore (June 2012). “Hot..”, err, “Outlook” is better than you think and is perhaps the only Internet brand that has redefined itself several times.

The Brand “Hotmail”

  • Hotmail (1996 – 1998)
  • MSN Hotmail (1998 – 2006)
  • Windows Live Hotmail (2007 – 2011)
  • Microsoft Hotmail (2011 – 2012)
  • Outlook [or Microsoft account?] (2012 – ?)

Over the past several years, Microsoft supported e-mail addresses on the following top level domains –,,, and now I love everything Microsoft (maybe because I’m a Microsoft fanatic) and I love the brand But since I’m a power Internet user, Gmail is my primary e-mail account as it acts as my e-mail hub so I’m not going to switch to anytime soon (but I want to).

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Link Building Strategies And Tips – Post Panda & Penguin


What You Need To Know About Google's Panda & Penguin Update

Google Panda Update (aka Farmer Update) was an algorithm update by Google to filter low quality websites and spam. It was a site wide penalty to remove poor quality content from Google search engine results pages (SERPs) and to provide higher rankings for high quality websites – sites with original content, in-depth analysis etc. The first Google Panda Update was on February 24, 2011 which targeted content farms (sites with poor content)

Read: Google Panda Update Timeline & Tips [Infographic]

Google Penguin Update (or Over Optimization Penalty) targeted websites that engaged in webspam tactics (Black Hat SEO) to manipulate search engine rankings. Those sites were ‘overly optimized’ with keyword stuffing (refers to the practice of loading a webpage with keywords to manipulate a site’s search engine rankings) and aggressive usage of keywords in anchor texts.

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