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The Great Email Marketing Handbook — 101+ Resources, Tips, Strategies & Tools

If you've been following Minterest for some time, you might have noticed that I haven't published any blog posts related to "Email Marketing" till date. The primary reason is that I do not have a newsletter... yet. In fact, I do not like email marketing, as I consider 90% of the email marketers are spamming (including the so-called marketing gurus).
Email Marketing
Email Marketing
But it's also true that email marketing is more important now than ever. It's like we live in a new era of Email Marketing 2.0. That exactly is the reason why your favorite blogs and websites are too keen to collect your email so that they can add you to their email list. Email is the best way to communicate directly with the customers because 91% of Internet users check their email at least once a day.
Email marketing moves the conversation about your business to a more personal environment – the in-box. — Copyblogger
Let's say you're a blogger and is starting a new business. So in that case you can send an email to all your readers and say about your new venture and can even offer something valuable that regular customers won't get.

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Perfect Audience Review: Kickstart Your First Retargeting Campaign In 5 Steps

You visit a shopping website and soon its ads are everywhere you go -- on your favorite blog, on news portal, and even on your Facebook. No, it isn't magic. They're all retargeted ads. Today, retargeted ads are so popular that it's everywhere on the web -- on Facebook, on Twitter, and even on your favorite blogs and websites.

Retargeting: What Is It? And Why Retarget?

Retargeting (also known as Remarketing) is a form of online advertising in which you're targeting users who previously visited your website (but is visiting other websites), and left without taking an action. Why should you retarget users? The reason is... less than 5% of the first time visitors convert to customers. If you have an e-Commerce website and you used a pay-per-click campaign to attract targeted users, then it's more likely that they will leave your website without buying or signing up. The bounced visitors may come back to your website once again or maybe they won't. So you can target those users once again by showing retargeted ads and that makes it easier for them to find you.

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Over 101 Social Media Tools (Free & Premium) You’ll Ever Need

Social Media Tools

Over the past several months I've collected a ton of Internet tools that are useful for bloggers and marketers in my Evernote. I've organized all of them under the following categories: Content Marketing, SEO, Social Media and Productivity. So today I would like to focus on social media and want to feature some of the best social media tools for bloggers and marketers. Most of the tools that I have mentioned here are free unless it's marked as "Premium". There is no way that you'll need all the tools that I've listed here, but it's going to be your starting point.

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