Digital marketing is an ever-evolving channel. What worked 20 years ago might not work today. For instance, 20 years ago, majority of the web traffic was desktop and today it’s mobile.
Text content dominated the internet until early 2000s and today it’s all about video. Needless to say, YouTube + Netflix accounts for over 50% of the web traffic worldwide.
Today, people spend more time on social media than anything else. That’s exactly why you need to level-up your digital strategies every few years.
The first step to ANY digital marketing campaign should be the creation of the necessary digital platform. It’s that platform which acts as the foundation for audience building and lead generation.
So here’s a quick recipe to create your essential digital platform. And it’s crafted primarily for those who do not already have any digital media presence. That said, it can be a good checklist for those who already have a strong digital media presence.
Social Media Content Formats : Quick Glance
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- Business Blog
- Facebook Page
- Instagram Page
- YouTube Channel
- TikTok
- Quora
- SlideShare
- Google My Business
- Clubhouse
- Telegram
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Don’t Miss: The Great Digital Marketing Rejuvenation 2021 (TL;DR)
1. Business Blog
- Blog Posts
- Photo Galleries
- Infographics
- Videos
- Podcasts
- Ebooks
- Testimonials
- Announcements
2. Facebook Page
- Post (Text, Photo/Image, Video)
- Story
- Live
- Event
- Photo Album
- Video Playlist
- Video Series
- Instant Article
3. Instagram Page
- Post
- Photo
- Slideshow
- Video
- Story
- Reels
- IGTV
- Live
4. YouTube Channel
- Video
- Live
- Community Post
- Text
- Image
- Poll
- Video
5. TikTok
- Video (1080 x 1920 pixels)
6. Twitter
- Tweet
- Text (160 Characters)
- Image
- Video
- GIF
- Poll
- Fleets
- Spaces
- Newsletter
7. Pinterest
- Pin
- Board
8. LinkedIn
- Post
- Text
- Image
- Video
- Document
- Poll
- Story
- Pulse
- Newsletter
9. Quora
- Answer
- Space
10. SlideShare
- Presentations (PDF, PowerPoint)
- Documents (PDF, Word)
- Infographics (PDF)
11. Google My Business
- Post
- Offer
- Photo
- Video
12. Clubhouse
- Room
- Club
13. WhatsApp
- Status
- Broadcast
- Group
14. Telegram
- Group (Up to 200,000 Users)
- Channel
Your friendly neighborhood blogger,
— @maheshone