Hotmail is your e-mail friend, right? And by now you probably know that Microsoft has rebranded Hotmail as Outlook.com (see the official blogpost here) in an effort to compete with Google Mail (Gmail). Hotmail was one of the first web-based email services and is still world's largest e-mail service with over 350 million users, according to comScore (June 2012). “Hot..”, err, “Outlook” is better than you think and is perhaps the only Internet brand that has redefined itself several times.
The Brand “Hotmail”
- Hotmail (1996 – 1998)
- MSN Hotmail (1998 – 2006)
- Windows Live Hotmail (2007 – 2011)
- Microsoft Hotmail (2011 – 2012)
- Outlook [or Microsoft account?] (2012 – ?)
Over the past several years, Microsoft supported e-mail addresses on the following top level domains – @msn.com, @hotmail.com, @live.com, and now @outlook.com. I love everything Microsoft (maybe because I’m a Microsoft fanatic) and I love the brand @hotmail.com. But since I’m a power Internet user, Gmail is my primary e-mail account as it acts as my e-mail hub so I’m not going to switch to Outlook.com anytime soon (but I want to).