If you've been following Minterest for some time, you might have noticed that I haven't published any blog posts related to "Email Marketing" till date. The primary reason is that I do not have a newsletter... yet. In fact, I do not like email marketing, as I consider 90% of the email marketers are spamming (including the so-called marketing gurus). But it's also true that email marketing is more important now than ever. It's like we live in a new era of Email Marketing 2.0. That exactly is the reason why your favorite blogs and websites are too keen to collect your email so that they can add you to their email list. Email is the best way to communicate directly with the customers because 91% of Internet users check their email at least once a day.
Email marketing moves the conversation about your business to a more personal environment – the in-box. — CopybloggerLet's say you're a blogger and is starting a new business. So in that case you can send an email to all your readers and say about your new venture and can even offer something valuable that regular customers won't get.