First Published: Wednesday, January 19, 2022.
When you make yourself very visible to your target customers you make it easy for them to choose you. Pay-per-click advertising is one of the most popular advertising model on the web that’s effective for all businesses (big or small).
It lets you attract instant targeted traffic to your website and unlike traditional advertising, you pay only when someone actually ‘clicks’ on your ad and ‘visits’ your website.
Some of the most popular pay-per-click advertising networks are Google Ads (previously Google AdWords), Microsoft Ads (previously Bing Ads, Microsoft adCenter, MSN adCenter), Facebook + Instagram Ads, TikTok Ads, Yahoo Search Marketing (now known as Yahoo Gemini), Yelp Ads, and Amazon Advertising.
What’s more? It takes just few minutes to setup your first campaign and is super-easy to track the performance of your campaigns. And the best thing about per-per-click advertising is that there’s no minimum spending required, you can start, pause, or stop your ad campaign at any time.
For instance, you can set a daily budget of $5 and maximum cost per click (CPC) of 5 cents. So you pay only when someone clicks on your ad. It’s that simple!
Free PPC Advertising Credits (Quality > Quantity)
Almost all the popular ad networks (Google Ads, Bing Ads, Facebook Ads, Amazon Ads, Facebook Ads, etc.) offer free advertising credits to new advertisers so that they can kick-start the first pay-per-click ad campaign, risk-free.
So here is a list of the most popular (and best) ad networks that offer a free credit (either as a bonus or as a coupon code or free trial) to new advertisers. Kick-start your first PPC campaign today!
Bing Ads Coupon 2022 / Microsoft Ads Coupon 2022
Microsoft Ads (formerly Microsoft adCenter & Bing Ads) is an advertising platform by Microsoft that lets you advertise on the search results of Bing, MSN, Yahoo, AOL, and LinkedIn.
Bing now powers almost one-third of U.S. desktop web searches and it’s attracting a monthly searches of over 15 billion across the globe. Plus, it connects you with over 40 million searchers who do not use Google.
What’s more? Now that Microsoft has integrated LinkedIn Ads with Microsoft Ads for the following locations: U.S., Canada, U.K., Australia, France, and Germany. And that makes Microsoft Ads the only advertising platform that allows you to target LinkedIn profiles. You can target LinkedIn users based on their industry and job role.
The best thing about Microsoft Bing Ads is that its traffic quality is better than that of Google and yet the cost per click is low. It means your return on investment on Bing Ads could be higher than that of Google Ads (though the traffic volume can’t be matched in any way).
Microsoft Ads is now offering higher coupon credits to attract more advertisers and the Bing Ads promo code depends upon your location and is different for different countries. Get $100 Bing Ads coupon (for U.S. and Canada) when you spend $25, get £100 Bing Ads credit (for U.K.) when you spend £20, get €75 ad credits (for Germany, France, Italy, and Spain) when you spend €15, get INR 3,000 coupon when you spend INR 650, get R$150 credits when you spend R$30, get MXN 1,000 promo code when you spend MXN 250, and get $100 Bing Ads coupon code (for New Zealand and Australia) when you spend $25.
- Free Credits: Up to $100 / £100 / €75 / INR 3,000
- Self-Serve: Yes
- Initial Deposit: Yes
- Expiry: June 30, 2022
Bing Ads Coupon 2022 / Microsoft Ads Promo 2022
Enter the Microsoft Ads promotional coupon code that you have received via email and accrue the following advertising charges to receive the free Bing Ads credit.
- Spend $25, Get $100 Coupon (for United States)
- Spend $25, Get $100 Coupon (for Canada)
- Spend £20, Get £100 Coupon (for U.K.)
- Spend INR 650, Get INR 3,000 Coupon (for India)
- Spend €15, Get €75 Coupon (for Germany)
- Spend €15, Get €75 Coupon (for France)
- Spend €15, Get €75 Coupon (for Italy)
- Spend €15, Get €75 Coupon (for Spain)
- Spend R$30, Get R$150 Coupon (for Brazil)
- Spend MXN 250, Get MXN 1,000 (for Mexico)
- Spend $25, Get $100 NZD Coupon (for New Zealand)
- Spend $25, Get $100 AUD Coupon (for Australia)
Note: Bing Ads is now known as Microsoft Advertising (or simply Microsoft Ads). You do have to accrue the aforementioned advertising charges to avail the free credit — all you need is a valid billing address and a payment method — but your billing address, currency, and the Microsoft Ads / Bing Ads coupon code should match (e.g. U.K. address, GBP currency; UK coupon).
Don’t Miss: Microsoft Ads (aka Bing Ads) vs. Google Ads (aka Google AdWords)
Google Ads Coupon 2022
Google Ads (aka Google AdWords) is an advertising program that lets you advertise your website on Google’s search engine results pages and millions of publisher websites on the Google Network.
Google has over 60% global search market share and its AdSense is the most popular affiliate program on the web connecting millions of advertisers and publishers. And that makes Google the preferred (and most popular) online advertising platform.
Google Ads supports a variety of advertising models like Cost Per Click (CPC), Cost Per Mille (CPM), Cost Per Action (CPA), Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc. and it lets you create text link ads, banner ads, and rich-media ads.
Google offer free credits worth anywhere between $25 to $100 to new advertisers (and sometimes to existing advertisers as well to retain them).
- Free Credits: Up to $100
- Self-Serve: Yes
- Initial Deposit: Yes
- Minimum CPC: $0.01
- Expiry: December 31, 2021
- Sign Up:
- $100 Credit (for U.S.)
- ARS 700 Credit (for Argentina)
- $100 Credit (for Australia)
- €75 Credit (for Austria)
- €75 Credit (for Belgium)
- R$ 100 Credit (for Brazil)
- $75 Credit (for Canada)
- 600 kr Credit (for Danmark)
- €75 Credit (for Finland)
- €75 Credit (for France)
- €75 Credit (for Germany)
- INR 2,000 Credit (for India)
- $300 Credit (for Israel)
- €75 Credit (for Italy)
- €75 Credit (for Ireland)
- ¥7,500 Credit (for Japan)
- $100 Credit (for Korea)
- €75 Credit (for Nederland)
- $100 Credit (for New Zealand)
- 750 kr Credit (for Norway)
- 2,000 Peso Credit (for Philippines)
- PLN 200 Credit (for Poland)
- €60 Credit (for Portugal)
- 3,000 Rubles Credit (for Russia)
- €75 Credit (for Singapore)
- €75 Credit (for Spain)
- 750 kr Credit (for Sweden)
- NT$1500 Credit (for Taiwan)
- $100 Credit (for Turkey)
- AED 300 Credit (for U.A.E.)
- $75 Credit (for U.K.)
- $75 Credit (for Canada)
- $100 Credit (for U.S.)
- $100 YouTube Ads Credit (for U.S., Canada, U.K., Australia, Germany, France, Brazil, New Zealand, and more.).
Google Ads free credit is available for more countries. You can simply go to https://ads.google.com/intl/en_xx/getstarted/ and replace “XX” with your country code and it will show the Google Ads coupon credits available for your country.
For example, if you are from the U.K., you can replace XX with UK. That is, your offer page would be https://ads.google.com/intl/en_uk/getstarted/.
Note: Google requires you to accrue advertising charges $5–$100 (depending upon your location and the value of the coupon) to claim the free credits. If the above coupon codes didn’t work for you or you haven’t received the promotional code by email then you can phone their sales team and they will give you up to $100 free credit (sometimes more than that — based on your location) to try Google Ads.
Yahoo Gemini Coupon
Microsoft and Yahoo have formed a “search alliance” in 2009 to compete with Google. And they created the Yahoo! Bing Network (after renaming Microsoft adCenter to Bing Ads), which was a combined advertising marketplace made up of Yahoo, Bing, and premium partner websites such as Facebook, Amazon, CNBC, Monster, etc.
Later in 2015, the Microsoft-Yahoo partnership was modified, and Yahoo started selling its own ads through its new advertising platform called Yahoo Gemini. That’s not all. Yahoo inked a deal with Google as well to power Yahoo search and show Google ads as well on Yahoo search results.
Basically, it means that Yahoo is now showing ads from Microsoft Ads, Google Ads, and Yahoo Gemini on its web properties. However, Yahoo’s native ad inventory is available only via Yahoo Gemini.
Yahoo Gemini is a self-serve advertising solution that lets you advertise on Yahoo, one of the top destinations on the web with over a billion visits a month.
Yahoo Gemini allows you to buy search ads as well as native advertising and you can manage your ads within a single interface (you can buy search and native ads separately).
Your search ads will appear on Yahoo Search and your native ads will appear on Yahoo.com and its network of websites (including Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Lifestyle, etc.), across desktops, tablets, and smartphones.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: $25
- Promo Code: YAHOOADS
- Expiry: March 31, 2021
- Sign Up: Yahoo Gemini $50 Credit
Note: You need to enter the promotional code when you open a new account and it’s valid for ninety days after activation.
Amazon Ads Coupon
Amazon Advertising lets you reach more shoppers by promoting the products you’re selling on Amazon.com with keyword targeted ads.
It shows relevant ads to targeted shopper searches on Amazon.com, boosting the visibility of your products. And you pay only when a shopper clicks your ad and visits your products/offer page.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: March 31st, 2020
- Sign Up: Amazon Advertising $50 Credit
LinkedIn Ads Coupon
Sponsored Content by LinkedIn lets you advertise on the world’s largest professional network (over 450 million users). With Sponsored Content, you can promote your company updates to more users and possibly attract more followers.
You can set targeting options (and of course track conversions) so that you reach only the right audience on all devices (desktop, tablet, and mobile). LinkedIn is offering $50 in free ad credits and it’s applicable only to new advertisers with a limit of one coupon per customer.
- Free Credits: $50
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: Unknown
- Sign Up: LinkedIn Sponsored Content $50 Credit
Apple Search Ads Coupon
Search Ads by Apple (Available in the U.S., UK, Australia, and New Zealand.) lets you advertise your app on Apple App Store. With Search Ads, you can place your app on top (depending upon the bidding and ad relevancy) of the regular App Store search results and connect with the searchers directly.
Search Ads follows a cost-per-tap pricing model and it means there’s no minimum spend required and you pay only when a user taps on your ad. Plus, you can set a budget and can start or stop your ads at any time
Since most of the app downloads happens via search it’s the best way to showcase your app to potential customers on the App Store. What’s more? You can try Search Ads for free as Apple is offering a $100 free credit to welcome new advertisers (for a limited time).
- Free Credits: $100
- Self-Serve: Yes
- Initial Deposit: Nil
- Expiry: Unknown
- Sign Up: Apple Search Ads $100 Credit
Snapchat Ads
Snapchat is a messaging app (something like WhatsApp) that reaches 75% of millennials and Gen Z. On average, 249 million people use Snapchat every day. And with Snapchat Ads, you are able to reach Snapchat’s global audience and drive meaningful results. Snapchat Ads is a self-serve advertising platform that delivers full-screen digital ads.
You can start an advertising campaign on Snapchat Ads for as little as $5 per day. And you will get an additional $375 in free ad credits when you spend $350 on Snapchat Ads. It’s applicable only for first-time advertisers and the free ads coupon must be used within 30 days.
- Free Credits: $375
- Self-Serve: Yes
- Initial Deposit: $350
- Expiry: Unknown
- Sign Up: Snapchat Ads Credit
TikTok Ads
TikTok is the most popular destination on the web for short-form mobile video content. It’s undoubtedly one of the fastest growing social networks with over 1.5 billion users (so yeah, it’s now bigger than Instagram!). And that makes TikTok a social media platform, that can’t be ignored by marketers.
TikTok Ads let you reach the audience on TikTok, Vigo Video, Helo, etc. via short video ads. You can create TikTok Ad campaigns for growing your website traffic and app installs.
- Free Credits: $100
- Self-Serve: Yes
- Initial Deposit: Yes
- Expiry: Unknown
- Sign Up: TikTok Ads Credit
Note: You should activate the promo coupon within 14 days of receiving the coupon code and then spend at least Rs. 2,000.
Yelp Ads Coupon
Yelp’s mission is to connect millions of people to great, local businesses. We nurture communities of reviewers to capture the true spirit of their neighborhoods. Our aim is to both enrich the consumer experience, and to offer business owners the opportunity to promote their business using a variety of free and paid tools.
Yelp connects people with local business. It’s a local search engine with around 150 million monthly users that publishes crowdsourced reviews of businesses. Over 29 million local businesses are listed on Yelp with over 135 million reviews worldwide.
Yelp lets you connect with customers who have rated your business and you can even start a conversation via direct messages or public comments. Nowadays people trust online review of products and services as much as personal recommendations from friends and family.
Yelp’s targeted local advertising enables you to advertise your business to those who are looking for a service provider like you. Just create your Yelp Business Page and kick-start your Yelp Ads campaign. You will be able to upload photos, add a link to your website, mention your business hours and phone number. Just make sure that they’re always up-to-date.
Yelp Ads will let you feature your business when a potential customer make a search for a business like yours. Your Yelp Ads will appear on relevant search result pages and on your competitor’s business pages as well. Your Yelp Business page can also be enhanced for a monthly fee to enable features like slideshow, removal of competitor ads on your page, etc.
- Free Credits: $300
- Self-Serve: Yes
- Initial Deposit: N/A
- Promo Code: N/A
- Sign Up: Yelp Ads $300 Credit
Perfect Audience Coupon
Perfect Audience is one of the most popular retargeting ad platform that lets advertisers retarget users across the Web, Facebook and Twitter.
That is, you can follow-up with your website visitors (especially those who didn’t take a specific action on your website) by creating a retargeting ad campaign.
You can try Perfect Audience for free as they’re now offering $100 in free ad credits to new advertisers. Once you activate an ad campaign the free credits are valid for only 2 weeks or until you fully redeem it, whichever happens earlier.
- Free Credits: $100
- Self-Serve: Yes
- Initial Deposit: Nil
- Sign Up: Perfect Audience $100 Credit
Don’t Miss: Kick-start Your First Perfect Audience Retargeting Campaign In 5 Steps
Free PPC Advertising Credits (Quantity > Quality)
As you probably know, there are many paid traffic sources on the web from where you can buy targeted traffic to your website. The best thing about online advertising (unlike television, radio, print, etc.) is that it’s totally accountable and you get to know the exact returns of every single dollar that you are spending.
A huge chunk of the online ad spend actually happens on paid search ads (or rather search engine marketing) because of the superior traffic quality (and hence the performance). You can reach 96% of the U.S. searchers by signing up as an advertiser on Google.com (via Google Ads) and Bing.com (via Microsoft Ads).
Because Google, Microsoft, Yahoo, Ask.com, and AOL have a combined market share of over 95% in the U.S. search market and they account for almost 99% of the U.S. search ad spend.
However, the problem with the big networks is the increasing advertising costs (or Cost Per Click) and reducing return on investment. Here is a list of pay-per-click ad networks that lets you buy low-cost pay-per-click ads. The traffic quality of the following networks are on the lower side but the bid prices are extremely low.
Don’t Miss: Over 61 Paid Traffic Sources To Buy (Real) Targeted Website Traffic
If all you need is more visibility, then it’s worth to try all of them (provided you have enough budget for online ad spending). The idea is to track the results of your individual ad campaigns so that you will be able to scale up/down your ad spend based on what’s working and what’s not.
Happy Advertising! 🙂
First Published: March 11, 2008.